MARKETING PLAN FOR SELLERS
CALL JOANN JORDAN, PRINCIPAL BROKER, SRES, e-PRO, with 25 years experience in CA & HI, FOR A FREE CMA REPORT TO SEE WHAT YOUR HOME IS WORTH. Cell: (760) 450-6252; Office: (760) 435-0078; Home Ofc: (760) 722-6562
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- JoAnn Jordan, Principal Broker, SRES, e-Pro, has been selling real estate for 26 years in CA and HI and works with all types of clients. She can help you sell your property for the highest possible price in the shortest amount of time. She will meet with you and deliver a CMA report showing what your property is worth and a comprehensive marketing package at no obligation.
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- Currently we are experiencing a Buyer's Market with an excessive supply of homes listed for sale in San Diego county. YOUR HOME CAN STILL BE SOLD IN THE SHORTEST POSSIBLE MARKETING TIME AND AT A COMPETITIVE PRICE if your price is based on the comparables for similar homes in your area AND it is in excellent condition.
- During good and bad real estate cycles, JoAnn has always helped Sellers fix up their homes BEFORE they are placed on the market. A home competitively priced AND in excellent condition stands out and will have many showings to qualified Buyers. There is no charge for JoAnn to meet and advise you on the recommended improvements, schedule the servicemen and get written quotations. She has many contacts who perform excellent work at very reasonable rates. Even if your home is already upgraded and in excellent condition with great landscaping, you may need to remove or re-arrange some furnture or personal items for a more spacious appearance. Our goal is a "model home" appearance, but still with homey warmth. Home staging companies are now very popular because they achieve similar results for sellers for a fee.
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- Once your home is ready to market, it will receive MAXIMUM EXPOSURE TO BUYERS: Listings on BOTH SOCAL MLS covering Orange & Los Angeles counties and also on SANDICOR MLS covering San Diego county; a SignOn San Diego slide show is attached to both MLS listings, two www.Realtor.com enhanced listings; a listing on Homeseekers.com; OC Register.com, Homes.com, L.A.Times.com, Zillow.com and www.repts.com; many color photos for listings and a two-sided color brochure; a custom sign rider below the For Sale sign; an electronic Lock Box is installed which records agent showings and JoAnn holds Sunday Open Houses with Sign Rocker at main intersection near your home.
- CALL JOANN JORDAN, PRINCIPAL BROKER, SRES, e-PRO, with 25 years experience in CA & HI, FOR A FREE CMA REPORT TO SEE WHAT YOUR HOME IS WORTH. Cell: (760) 450-6252; Office: (760) 435-0078; Home Ofc: (760) 722-6562
- Double Buyer Exposure with TWO (2) MLS listings; SANDICOR MLS (serving North San Diego County) and SOCAL MLS (serving Orange and Los Angeles counties) to get your property SOLD for the highest possible price in the shortest amount of time! JoAnn is a member of two Realtor Associations. Maximum photos are attached to your listings and a professional Virtual Tour for out-of-area Buyers to view. Supplemental remarks included for additional description of your upgrades, home features and neighborhood.
- Your listings will have many color photographs of excellent, wide angle lens quality to create interest from qualified buyers when their agents e-mail many competing listings for selecting homes to go see.
- TWO (2) LISTINGS on www.Realtor.com. Each www.Realtor.com listing will have different photos to attract more Buyers, plus a scrolling marquee of your features, extra lines of description and additional photos.
- JoAnn Jordan, Principal Broker, has 26 years experience in CA and HI. She has experienced Buyer's Markets with many competing listings and Seller's Markets with bidding wars, gaining extensive knowledge to better assist her Seller clients reach their goals.
- A CMA, Comparative Market Analysis, of similar properties (with photos) active listings, pending (in escrow) and solds within the past 6 months is prepared of your immediate neighborhood AND also of similar properties outside of your neighborhood but nearby.
- A Seller's Net Sheet is prepared, using target sale price and closing date so you can estimate your net sale proceeds;
- We ensure that you are in compliance with property disclosures; ordinances and city codes.
- Color photograph, double-sided property brochures are prepared for your approval, printed and placed in dual flier boxes by the For Sale Sign with custom sign rider for drive-by Buyers.
- An Electronic Lockbox will be installed, with your approval, for easy access by cooperating agents resulting in more showings! The electronic lockbox, when opened, keeps an electronic record of all showings by cooperating MLS agents with a log showing name of Agent, name of Brokerage firm, phone number, date and time of entry. JoAnn accesses the log daily so that she can follow-up with the showing agents for feedback on how the buyers liked your property and answer any questions.
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- CALL JOANN JORDAN, PRINCIPAL BROKER, SRES, e-PRO, with 25 years experience in CA & HI, FOR A FREE CMA REPORT TO SEE WHAT YOUR HOME IS WORTH. Cell: (760) 450-6252; Office: (760) 435-0078; Home Ofc: (760) 722-6562; E-mail: repts@pacbell.net
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- A SignOn San Diego cinematographer will make a 30 photo SLIDE SHOW of the interior & exterior which is attached to both MLS listings, www.Realtor.com listings, on www.repts.com and also on other national real estate web sites so buyers can preview your property anywhere in the world using the internet.
- JoAnn mails out 500 "Just Listed" color Brochure to prospective move-up buyers in the area.
- Reverse prospect searches are placed on both MLS's to match-up with an agent's search input for their Buyer
- Open Houses with Sign Rocker at entry of neighborhood is held on scheduled Sundays. Color property fliers are distributed prior to the Open House to nearby homes inviting them to attend.
- Prior to placing the property on the market, a Termite/Pest Inspection is ordered and a clearance obtained; Preliminary Title Report is ordered; estimates are obtained and necessary repairs/cleaning/painting,etc. are finished for maximum curb appeal. JoAnn does not charge to assist with estimates and Home Staging.
- All offers are presented to you immediately. A Pre-approval letter is obtained and JoAnn will follow-up with the lender to evaluate the strength of the offer. Currently, many Sub-prime lenders are experiencing problems which has resulted in stricter lending guidelines.
- Assist you with bids for any agreed upon repairs on Request for Repairs/ Home Inspection Report. JoAnn has an extensive list of reliable and reasonable handymen as well as licensed contractors.
- Counter-Offer preparation and negotiation.
- Opening Escrow and handling of paperwork for a successful closing. If you have purchased another home and need escrow to transfer your proceeds, JoAnn has established an excellent relationship with Fidelity National Title Escrow, Anne Bier, Manager, who is is very experienced and will coordinate with the out-of-area Escrow Officer. You will appreciate a stress-free transaction with all details handled by experts.
- References, letters of satisfaction from past clients and MLS proof of recently sold properties will be included in Presentation Package.
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- CALL JOANN JORDAN, PRINCIPAL BROKER, SRES, e-PRO, with 25 years experience in CA & HI, FOR A FREE CMA REPORT TO SEE WHAT YOUR HOME IS WORTH. Cell: (760) 450-6252; Office: (760) 435-0078; Home Ofc: (760) 722-6562.
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